Brand Licensing Europe 2026

Brand Licensing Europe 2026 takes place from 06/10/2026 to 08/10/2026 at ExCeL London in London, United Kingdom. It is one of the key meetings for the brand licensing industry in Europe, bringing together licensing professionals, brand owners, agents, manufacturers, retailers and product developers. If you are searching for the essentials, this event is about licensing deals, character and brand extensions, and the commercial use of intellectual property across consumer products and experiences.

What is Brand Licensing Europe 2026 and why does it matter?

Brand Licensing Europe is the European trade event dedicated to brand licensing, partnerships and licensed consumer products. It gives the industry a focused place to meet, discuss rights, and explore new collaborations across retail, entertainment, sports, fashion and lifestyle sectors.

The 2026 edition continues that role in a market where intellectual property is often the starting point for product development. For many attendees, this event matters because it brings together the people who own the brands with the people who turn those brands into market-ready products.

When and where does Brand Licensing Europe 2026 take place?

Brand Licensing Europe 2026 runs over three days, from 06/10/2026 to 08/10/2026. The venue is ExCeL London, in London, United Kingdom.

The event takes place in one of the capital’s best-known exhibition venues, which is well connected and regularly used for large international trade shows. For visitors planning their schedule, the dates are:

• 06 October 2026
• 07 October 2026
• 08 October 2026

Who is Brand Licensing Europe 2026 really for?

This event is built for professionals working with brands, rights and commercial partnerships. It is especially relevant for people who need to source licensed properties, develop products, or negotiate agreements around the use of intellectual property.

Typical attendees include:

• Brand owners and rights holders
• Licensing agents and agencies
• Manufacturers and suppliers
• Retailers and category buyers
• Product developers and marketers
• Entertainment, sports and fashion professionals
• Packaging and consumer goods specialists

The audience is broad, but the common thread is clear: everyone attending has a professional interest in how brands are created, managed and monetised.

What is on the programme at Brand Licensing Europe 2026?

Brand Licensing Europe is primarily a trade show, but it is not just a floor of stands. The event combines exhibition, meetings and content sessions, which makes it useful for both commercial discovery and industry insight.

Visitors can expect a format built around:

• An exhibition area with brands, agencies and licensing partners
• Networking opportunities across the licensing ecosystem
• Conference sessions and talks on market trends
• Product and category discussions relevant to retail and brand extension

This mix is one reason the event attracts repeat visitors. It is practical. People come to do business, but they also come to understand where the market is heading.

What sectors and themes are covered?

The event covers the wider licensing economy, with a strong focus on consumer-facing sectors. That usually includes entertainment, sports, fashion, food and beverage, lifestyle, publishing, and character-driven properties.

The main themes typically centre on:

• Brand extension and collaboration
• Licensed products and retail strategy
• Intellectual property management
• Consumer trends and category development
• Partnerships between brand owners and manufacturers

Because licensing is cross-sector by nature, the event tends to draw professionals from many adjacent industries. That is part of its value. A retailer, a toy manufacturer and a media brand may all be looking at the same opportunity from different angles.

What makes the 2026 edition worth following?

The official event site confirms the 2026 edition, but not every programme detail is published in advance. What is clear is the event’s position as a major European meeting point for the licensing industry.

What makes it stand out is its scope. It is not limited to one product category or one type of brand. Instead, it brings together a wide range of rights holders and commercial partners under one roof, which is exactly what licensing professionals need when they are looking for new connections and new ideas.

In practical terms, the most valuable elements are usually:

• Access to a concentrated international audience
• Direct contact with decision-makers
• Visibility across multiple licensing sectors
• A setting designed for deal-making and industry exchange

For many professionals, that combination is enough. It saves time and puts the right people in the same place.

Frequently asked questions

Is Brand Licensing Europe 2026 open to the public?

No, it is a professional event aimed at industry attendees. It is designed for people working in licensing, retail, manufacturing, media and related sectors.

Do you need to register in advance?

Yes, registration is the normal way to attend trade events like this one. Check the official event website for the latest badge and access information.

What kind of companies usually exhibit?

Exhibitors usually include brand owners, licensing agencies, entertainment companies, sports properties, and businesses offering licensed products or services. The mix changes from year to year, but it stays industry-focused.

Is the event useful for small businesses?

Yes, especially if a small business is looking for licensing opportunities, brand partnerships or product development ideas. The event can be valuable for teams that want direct access to rights holders and market contacts.

How much time should you allow for the visit?

A full day is the minimum if you want to see the floor properly. Two or three days make more sense if you want to attend sessions, meet contacts and explore the exhibition without rushing.

What is the best way to prepare for the event?

Define your objectives before arriving. Know which sectors, brands or partners matter most to you, and plan your meetings early if possible.